Email · seven, in sequence
The Overlay letters.
Triggered on guide download, and broadcast to the existing list ahead of a cohort open. Mechanism first, offer sixth, and the two objections that actually lose the sale answered before either.
Every one signs off “Maya”, opens on a sentence a client actually said, and explains its mechanism in one plain sentence before stopping.
- Immediately on guide download“Is it the bread or my hormones?”
- Day 3It worked for three weeks and then it stopped
- Day 6The three-week trap
- Day 10Forty suspects, no method
- Day 14Seven cohorts in
- Day 18What the twelve weeks actually are
- Cohort open week — broadcast to the full listFifteen seats
The sequence
Seven emails, and the order is the argument.
Open any one to read it in full. This buyer lurks for months before she buys, so nothing here pushes — the job is to be worth staying subscribed to.
1. “Is it the bread or my hormones?”Immediately on guide download · I get this question weekly. Here's the honest answer.
Its job
Name the mechanism in one plain sentence and get her charting inside 24 hours.
Subject: “Is it the bread or my hormones?”
Preview: I get this question weekly. Here's the honest answer.
“Is it the bread or my hormones?” I get this question weekly, and the honest answer is that most of the time nobody has ever set the question up so it could be answered.
Here's the mechanism in one sentence: every elimination diet assumes your baseline is stable, so if you remove a food and feel better, the food was the cause. A lot of women notice symptoms cluster in the week before their period — which means the same meal can produce a terrible day on cycle day 24 and nothing at all on cycle day 10.
That's why your results kept contradicting each other. It's like weighing yourself on a scale that's sitting on a boat. Every reading is real. Every reading is also wrong, because the deck is moving underneath you.
So we don't test food first. We chart symptoms against cycle days until we can see whether that's your pattern.
Your guide has the charting template in it. Ninety seconds a day, fourteen days. That's the whole ask this week.
Maya
One call to action: Start your two weeks → /lead-magnet
2. It worked for three weeks and then it stoppedDay 3 · You didn't fail that experiment. It couldn't have worked.
Its job
Reframe four years of failure as good data collected under bad conditions — and protect her self-image as the competent one.
Subject: It worked for three weeks and then it stopped
Preview: You didn't fail that experiment. It couldn't have worked.
“It worked for like three weeks and then it just stopped, which honestly messed with me more than if it had never worked at all.”
I hear that sentence more than any other, and it is almost always said as a confession. It isn't one.
You ran a real experiment. You cut the food properly, you stuck to it, you paid attention. What went wrong wasn't your discipline — it was that three weeks is shorter than one cycle, so the window closed before the comparison could exist.
You weren't undisciplined. You were un-sequenced. Those are different problems and only one of them is about you.
The women who get a short list at the end of twelve weeks aren't unusually disciplined. They just did the measurement first.
Maya
One call to action: Chart two weeks → /lead-magnet
3. The three-week trapDay 6 · Cutting gluten on your own is free. It also costs six months.
Its job
Kill the free-DIY competitor — the most frequent loss — without telling her she was wrong to try it.
Subject: The three-week trap
Preview: Cutting gluten on your own is free. It also costs six months.
If you're thinking about cutting gluten strictly on your own before you spend anything, I'd think the same thing in your position. So let me be precise about why it keeps not working.
A three-week trial is shorter than one cycle. If your symptoms move with your cycle at all, you have no way of knowing whether the good fortnight was the missing gluten or the follicular half of your month. The answer you get isn't wrong. It's unreadable.
Run it again and you'll get the same ambiguous result and lose another six months — and another six months is another season of adding foods to the list you're afraid of. That list has only ever grown in one direction.
If you want to test gluten, test it properly: chart first, then challenge it in a window where the reading means something.
I built a two-minute thing that tells you whether an elimination you've already run could have produced a trustworthy answer. Most of them can't, and it's worth seeing why on your own numbers.
Maya
One call to action: Check whether your test was readable → /interactive-tool
4. Forty suspects, no methodDay 10 · What I tell women who arrive with an IgG report.
Its job
Reframe the panel without shaming the woman who paid for one, and convert the refusal list into the trust event it actually is.
Subject: Forty suspects, no method
Preview: What I tell women who arrive with an IgG report.
“I paid $400 for a test that told me to be scared of broccoli.”
Women arrive with that report fairly often, and they arrive braced, because they think I'm going to tell them they wasted the money. I'm not. Here's what I actually do with it: we read it together in your kickoff, we map it against what's genuinely testable, and then we set it aside.
[OPERATOR INPUT: Maya's approved public sentence on IgG panels — the one she is comfortable putting her name on, per Checkpoint §15.6. Drop it in here verbatim before this email ships.]
What I can tell you is what I don't do. I don't run IgG food-sensitivity panels. I don't run hair mineral tests. I don't order labs — I'll give you the language to ask your own physician instead. And I will never hand you a longer list of foods to fear.
A panel that produces forty suspects and no method for clearing a single one isn't thoroughness. Reintroduction is the part that clears foods, and it's the part almost nobody gets to.
Maya
One call to action: See what I don't do → /#what-i-dont-do
Email 4 is blocked until Maya writes the one public sentence about IgG panels she is comfortable putting her name on (Checkpoint §15.6). Everything else in the sequence is clear to ship.
5. Seven cohorts inDay 14 · What I can promise, and what I can't.
Its job
Deliver the only proof that exists, at exactly the size it exists, and let the restraint do the persuading.
Subject: Seven cohorts in
Preview: What I can promise, and what I can't.
Seven cohorts. 83 women. Roughly 90% of them finished.
That completion number is the one I'd actually point at, and not because it's flattering. It's because the fear underneath “I don't have time” is really “I'll start this and abandon it in week three like I abandoned the last one, and that will mean something about me.” Ninety percent completion across 83 women is not a filter for unusually disciplined women. It's what a kickoff call, a fixed end date, a week 5 checkpoint, a week 11 checkpoint, and someone expecting you on Tuesday produce.
One woman who finished put it this way: “I ate at a restaurant without googling the menu first for the first time in five years.” That's a 12-week Rooted Reset client, quoted with her permission and nothing else about her attached.
What I won't do is promise you a symptom outcome, because nobody honest can. I promise the process: you'll chart, a qualified RD will read it with you, and the protocol, the reintroduction schedule and the maintenance plan you leave with will be specific to you and written down.
Maya
One call to action: Read what the twelve weeks are → /
6. What the twelve weeks actually areDay 18 · Four hours with me, ninety seconds a day, and an end date.
Its job
Make the offer concrete and answer the time objection with specifics before price is ever the topic.
Subject: What the twelve weeks actually are
Preview: Four hours with me, ninety seconds a day, and an end date.
The objection I take most seriously is time, so let me be exact about it.
Four 1:1 hours with me across twelve weeks: an hour up front to set your protocol, an hour at week 5 to build your reintroduction schedule off your own chart, an hour at week 11 to build your maintenance plan. One live group call a week, Tuesdays at noon Pacific, capped at fifteen women, every one recorded — you can miss two in a row and be fine. The daily charting takes about ninety seconds.
The Calm protocol is a modified low-FODMAP baseline, not a full elimination, and it's built to be cooked as one family dinner with the swaps isolated to your plate. There is no second dinner. That's deliberate: the second dinner is the single most reliable reason a woman quits in week three.
It's $1,800, or three payments of $650. Never the first thing I say, and it shouldn't be the first thing you decide on.
Every enrollment starts with a free 20-minute fit call, and if I don't think I can help you, I'll say so and I won't take your money.
Maya
One call to action: Book a 20-minute fit call → /book
7. Fifteen seatsCohort open week — broadcast to the full list · Cohorts run three times a year. Here's the honest arithmetic.
Its job
Close on real structural scarcity (cap of 15, three cohorts a year) without inventing a deadline.
Subject: Fifteen seats
Preview: Cohorts run three times a year. Here's the honest arithmetic.
The next cohort opens [OPERATOR INPUT: cohort open date] and starts [OPERATOR INPUT: cohort start date]. Fifteen seats, because week 5 and week 11 are 1:1 hours and fifteen is the honest ceiling of what I can do properly.
Cohorts run three times a year, so “not right now” isn't a two-week delay — it's roughly four months. That's another season of experiments run on a moving baseline, and another round of foods added to the list.
The overlay needs a runway: two weeks of charting before anything is readable, then twelve weeks to get through reintroduction. Starting now is the difference between having your short list by [OPERATOR INPUT: season your short list lands] and starting this conversation over again then.
If you're not sure, book the fit call anyway. Twenty minutes, and my only job on it is to tell you whether this is right for you — including if the answer is no.
And if the timing is genuinely wrong, download the guide and chart two weeks. That costs nothing and you'll know something real by the end of it.
Maya
One call to action: Book a 20-minute fit call → /book
Before this ships
Two things only Maya can write.
Email 4 is blocked until Maya writes the one public sentence about IgG panels she is comfortable putting her name on (Checkpoint §15.6). Everything else in the sequence is clear to ship.
Email 7 needs the cohort open and start dates. Everything else in the sequence is written against approved context and can go out as it stands.
No email in this sequence promises a symptom outcome, quotes a figure that isn't in the offer stack, or describes the cycle work as anything other than pattern-spotting.